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Research papers

Living in the slow lane?

This paper questions the contribution that new information technology has made to the “sharp end” of the media business at the interface between the buyers and sellers of advertising. Although the author argues that the basic processes of...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Author: Robert Hulks
November 11, 1996
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Citation

Hulks, R. (1996a, November 11). Living in the slow lane? . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/living-in-the-slow-lane-


Research papers

Knowing how advertising works

The advertising industry is rapidly changing. Advertisers are looking for immediate results; often at a very short notice. Advertising agencies try to expand their service functions from merely creative to overall marketing services. The recession...

Catalogue: Seminar 1985: Quality In Publishing
Authors: Meinard Carper, Hans Elzinga
November 27, 1985
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Citation

Carper and Elzinga (1985a, November 27). Knowing how advertising works. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/knowing-how-advertising-works